Matt’s Summit Chrome extension is live, meaning you can now get a calculator in just a click, and so he’s exploring new calculators to use with it. Peter is still sick but is working through it by getting deep into customer research, figuring out the best customers for Reform. Both Matt and Peter have horizontal products, so they discuss how this both helps and hinders themSponsorInterested in sponsoring? <a href="https://forms.reform.app/peter/sponsor-oob/chqm7c">Get in touch</a>.Links<ul><li><a href="https://twitter.com/mattwensing">Matt on Twitter</a></li><li><a href="https://twitter.com/petersuhm">Peter on Twitter</a></li><li><a href="https://twitter.com/outofbetapod">Out of Beta on Twitter</a></li><li><a href="https://usesummit.com/">Summit</a> - Matt's startup</li><li><a href="https://www.reform.app/">Reform</a> - Peter's startup</li><li><a href="https://chrome.google.com/webstore/detail/summit/iimkjaenknpjbiajilghlmkigibbnppk">Matt’s Chrome extension</a></li></ul>

Peter Suhm

Matt Wensing

Matt’s Summit Chrome extension is live and he’s now thinking about new spaces to create calculators in, maybe even the stock market or currencies. Peter is still in customer research mode, trying to figure out who Reform is for and which markets to go after.

Niches on the horizon

After a brief break, Matt and Peter are back with the maker manager format. Matt’s been building more calculators for Summit while kicking up the gears for sales and marketing. Peter’s founder hiking retreat was a success and he is now instrategic thinking mode. What’s next for Reform?SponsorThank you to this month's sponsor, <a href="https://www.eduflow.com/outofbeta">Eduflow</a> (build internal courses for your company)! Eduflow makes it really easy to build out courses and training material for your employees, customers, and other collaborators. It's a great way to onboard a new team member or train your sales team etc. Listeners of Out of Beta get 50% off Eduflow Pro for one year, by going to <a href="https://www.eduflow.com/outofbeta">Eduflow.com/outofbeta</a>.Interested in sponsoring? <a href="https://forms.reform.app/peter/sponsor-oob/chqm7c">Get in touch</a>.Links<ul><li><a href="https://twitter.com/mattwensing">Matt on Twitter</a></li><li><a href="https://twitter.com/petersuhm">Peter on Twitter</a></li><li><a href="https://twitter.com/outofbetapod">Out of Beta on Twitter</a></li><li><a href="https://usesummit.com/">Summit</a> - Matt's startup</li><li><a href="https://www.reform.app/">Reform</a> - Peter's startup</li><li><a href="https://notesonwork.transistor.fm/episodes/winning-over-your-audience">Caleb's Notes On Work where he talks about Peter's headless video</a></li><li><a href="https://podcasts.apple.com/ca/podcast/the-circuit-breaker/id1617350970">Bob Moesta's Circuit Breaker podcast</a></li></ul>

Matt is launching more new calculators which raises some questions about funding routes, while Peter gets asked some vexing questions by a young VC.

Those vexing questions

This week, Peter is sick, but shows up to record the pod and talk Reform integrations, including one upcoming with Less Annoying CRM. Not being at 100% highlights why having a good cofounder can make a big difference. Matt is in the final stages of getting his Summit Chrome extension live, so is figuring out how he gets distribution for the app, which will include a Summit Free Calculator marketplace.SponsorThank you to this month's sponsor, <a href="https://www.eduflow.com/outofbeta">Eduflow</a> (build internal courses for your company)! Eduflow makes it really easy to build out courses and training material for your employees, customers, and other collaborators. It's a great way to onboard a new team member or train your sales team etc. Listeners of Out of Beta get 50% off Eduflow Pro for one year, by going to <a href="https://www.eduflow.com/outofbeta">Eduflow.com/outofbeta</a>.Listen to the Eduflow story here:<ul><li><a href="https://outofbeta.fm/episode/scratching-your-own-itch-and-starting-a-startup-the-eduflow-story-part-1-of-3">Part 1</a></li><li><a href="https://outofbeta.fm/episode/getting-google-as-a-customer-and-joining-ycombinator-the-eduflow-story-part-2-of-3">Part 2</a></li><li><a href="https://outofbeta.fm/episode/pivoting-and-choosing-a-profitable-path-the-eduflow-story-part-3-of-3">Part 3</a></li></ul>Interested in sponsoring? <a href="https://forms.reform.app/peter/sponsor-oob/chqm7c">Get in touch</a>.Links<ul><li><a href="https://twitter.com/mattwensing">Matt on Twitter</a></li><li><a href="https://twitter.com/petersuhm">Peter on Twitter</a></li><li><a href="https://twitter.com/outofbetapod">Out of Beta on Twitter</a></li><li><a href="https://usesummit.com/">Summit</a> - Matt's startup</li><li><a href="https://www.reform.app/">Reform</a> - Peter's startup</li><li><a href="https://medium.com/@sequeira/zapier-the-5b-unbundling-opportunity-ee28dccca4b6">The Unbundling of Zapier article</a></li><li><a href="https://www.startuptolast.com/episodes/how-much-to-spend-acquiring-a-customer/transcript">Startup to Last episode</a></li></ul>

Being sick is tough on founders, but Peter is showing up and pushing through with Reform. Matt is getting ready for his Summit Chrome extension launch.

Distribution

This week, Matt is working like a mad scientist to build a Chrome extension that will essentially eliminate onboarding for new Summit calculator users. Peter is running on low sleep, which is causing a bit of a creative bottleneck for Reform. He wants to keep the momentum after Reform's recent marketing wins and is sponsoring three newsletters in one week.SponsorThank you to this month's sponsor, <a href="https://www.eduflow.com/outofbeta">Eduflow</a> (build internal courses for your company)! Eduflow makes it really easy to build out courses and training material for your employees, customers, and other collaborators. It's a great way to onboard a new team member or train your sales team etc. Listeners of Out of Beta get 50% off Eduflow Pro for one year, by going to <a href="https://www.eduflow.com/outofbeta">Eduflow.com/outofbeta</a>.Interested in sponsoring? <a href="https://forms.reform.app/peter/sponsor-oob/chqm7c">Get in touch</a>.Links<ul><li><a href="https://twitter.com/mattwensing">Matt on Twitter</a></li><li><a href="https://twitter.com/petersuhm">Peter on Twitter</a></li><li><a href="https://twitter.com/outofbetapod">Out of Beta on Twitter</a></li><li><a href="https://usesummit.com/">Summit</a> - Matt's startup</li><li><a href="https://www.reform.app/">Reform</a> - Peter's startup</li></ul>

Matt is working like a mad scientist to eliminate onboarding for new Summit calculator users. A Chrome extension is the solution. Peter is running on low sleep, which is a challenge with two jobs. However, he can't afford to lose momentum now, so he keeps pushing.

Keep Pushing

Thank you to this month's sponsor, <a href="https://www.eduflow.com/outofbeta">Eduflow</a> (build internal courses for your company)! Eduflow makes it really easy to build out courses and training material for your employees, customers, and other collaborators. It's a great way to onboard a new team member or train your sales team etc. Listeners of Out of Beta get 50% off Eduflow Pro for one year, by going to <a href="https://www.eduflow.com/outofbeta">Eduflow.com/outofbeta</a>.Interested in sponsoring? <a href="https://forms.reform.app/peter/sponsor-oob/chqm7c">Get in touch</a>.This is the third part of three, where we tell the story about Eduflow. It's a crazy startup story with many unexpected twists and turns. If you like startups, you'll enjoy this one.Links:<ul><li><a href="https://twitter.com/mattwensing">Matt on Twitter</a></li><li><a href="https://twitter.com/petersuhm">Peter on Twitter</a></li><li><a href="https://twitter.com/outofbetapod">Out of Beta on Twitter</a></li><li><a href="https://usesummit.com/">Summit</a> - Matt's startup</li><li><a href="https://www.reform.app/">Reform</a> - Peter's startup</li></ul>

This is the third part of three, where we tell the story about Eduflow. It's a crazy startup story with many unexpected twists and turns. If you like startups, you'll enjoy this one.

Out of Beta (@OutofBeta) Podcast